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How to ...
(for existing clients)

Remove the stigma from marketing

Build client relationships

Organize for relationship mgmt.

Receive client feedback

Manage the CRM program

�
How to ...
�(for new clients)

Treat marketing like a project

Identify distinctive features

Turn features into benefits

Illustrate each feature's benefit

Write "Golden Questions"

Organize a client consultation

... get your whole team into the marketing game.
Ever feel like the entire firm is relying on a few senior partners or executives to bring in work?�As one of those senior executives, do you ever feel like that’s an unreasonable burden?�As a younger associate in the firm, do you ever feel out of the loop without a clue as to whether the firm’s prospects are good or bad?�Do you both wish you could create a marketing culture that gets the whole team engaged in building the business?�The links on the left show how that’s done with AE Team Marketing. Select "Training" above to sign up for online or in-house programs to build broad-based marketing capacity in your firm, or to further your career with marketable skills.

... get your whole team into the marketing game.
Ever feel like the entire firm is relying on a few senior partners or executives to bring in work?�As one of those senior executives, do you ever feel like that’s an unreasonable burden?�As a younger associate in the firm, do you ever feel out of the loop without a clue as to whether the firm’s prospects are good or bad?�Do you both wish you could create a marketing culture that gets the whole team engaged in building the business?�The links on the left show how that’s done with AE Team Marketing. Select "Training" above to sign up for online or in-house programs to build broad-based marketing capacity in your firm, or to further your career with marketable skills.

COMMENTARIES:

"Bob and I worked together at G&O where he held the role of Vice President of Marketing. Bob knows professional services marketing and his website aeteammarketing.com has lots of insight about getting all staff in a firm engaged in the business of building the business. Bob is talented, smart and I am confident he would be a great asset to any firm ready for an excellent consultant."

Carol Metzner, Managing Partner & Co-Founder A/E/P Central, LLC, home of CivilEngineeringCentral.com & Owner of The Metzner Group, LLC.

"Bob is a Process Guru! He has helped us engineer some very involved, detailed and multi-faceted projects in which the result was an intuitive, well designed flow of product and information. Bob truly can be described as "the man behind the results-driven machine."

Richard Hawes, General Manager, Direct Technologies, Inc.

COMMENTARIES:

Carol Metzner, Managing Partner & Co-Founder A/E/P Central, LLC, home of CivilEngineeringCentral.com & Owner of The Metzner Group, LLC.

Richard Hawes, General Manager, Direct Technologies, Inc.