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About AE Team Marketing
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| AE Team Marketing is the result of a lifetime of pursuing, winning ... and losing ... design projects. From finding and contacting clients, to writing proposals and making presentations with red team reviews, to follow-up with clients to ensure that our performance qualifies us for more work. From identifying market segments to selecting strategic business unit managers and key client contact managers. ... all the while maintaining budgets, registrations, brochures and websites. And above all, maintaining the engagement and enthusiasm of the professionals who are at once the product and the most effective marketers. Whence this experience? Read the author's bio below.
Vendor Registry is the result of years of frustration trying to obtain, maintain and manage the myriad registrations that design firms must keep up to be a qualified vendor. "If only there was a directory of the registration processes ..."  Now there is: the Vendor Registry.
Team Marketing Training is the result of years of working with engineers and architects who think that marketing is either below them or above their capabilities -- to understand that neither is true. Every professional can acquire the skills of marketing professional services and everybody in the firm benefits when anyone does so.
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| Bob Heightchew, P.E. received a Ph.D. in transportation engineering from the University of Maryland and an MBA from George Mason University. His early career as an traffic and planning engineer included practice leader positions at Henningson, Durham and Richardson's office in suburban Washington, DC and Greenhorne & O'Mara's headquarters in Maryland.  He won ASCE's Young Engineer award (Edmund Freedman) and the Institute of Transportation Engineers' Past President's award.
Consistently winning projects at the operations level led to marketing VP positions at G&O, Law Engineering (now MacTec) and H.J. Russell Construction. Based on this experience and on marketing coursework during his MBA program, Bob taught marketing strategy to engineers and computer scientists at the graduate level at the University of Maryland, and sales management to undergraduates at Oglethorpe University. He designed and taught a course in Internet business development for Walden Institute and holds a certificate in online course design.
In 1999, Bob took a sabbatical to serve as director of research for the Georgia Department of Economic Development in the administration of Governor Roy Barnes, and then to serve as executive director of the non-profit Campus-Community Partnership Foundation.  Bob has returned to the private sector as author of AE Team Marketing, to bring to the marketplace his philosophies and best practices in getting the whole professional team engaged in winning more work.
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About AE Team Marketing
|
|
| |
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| AE Team Marketing is the result of a lifetime of pursuing, winning ... and losing ... design projects. From finding and contacting clients, to writing proposals and making presentations with red team reviews, to follow-up with clients to ensure that our performance qualifies us for more work. From identifying market segments to selecting strategic business unit managers and key client contact managers. ... all the while maintaining budgets, registrations, brochures and websites. And above all, maintaining the engagement and enthusiasm of the professionals who are at once the product and the most effective marketers. Whence this experience? Read the author's bio below.
Vendor Registry is the result of years of frustration trying to obtain, maintain and manage the myriad registrations that design firms must keep up to be a qualified vendor. "If only there was a directory of the registration processes ..."  Now there is: the Vendor Registry.
Team Marketing Training is the result of years of working with engineers and architects who think that marketing is either below them or above their capabilities -- to understand that neither is true. Every professional can acquire the skills of marketing professional services and everybody in the firm benefits when anyone does so.
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| Bob Heightchew, P.E. received a Ph.D. in transportation engineering from the University of Maryland and an MBA from George Mason University. His early career as an traffic and planning engineer included practice leader positions at Henningson, Durham and Richardson's office in suburban Washington, DC and Greenhorne & O'Mara's headquarters in Maryland.  He won ASCE's Young Engineer award (Edmund Freedman) and the Institute of Transportation Engineers' Past President's award.
Consistently winning projects at the operations level led to marketing VP positions at G&O, Law Engineering (now MacTec) and H.J. Russell Construction. Based on this experience and on marketing coursework during his MBA program, Bob taught marketing strategy to engineers and computer scientists at the graduate level at the University of Maryland, and sales management to undergraduates at Oglethorpe University. He designed and taught a course in Internet business development for Walden Institute and holds a certificate in online course design.
In 1999, Bob took a sabbatical to serve as director of research for the Georgia Department of Economic Development in the administration of Governor Roy Barnes, and then to serve as executive director of the non-profit Campus-Community Partnership Foundation.  Bob has returned to the private sector as author of AE Team Marketing, to bring to the marketplace his philosophies and best practices in getting the whole professional team engaged in winning more work.
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